Reasons to Attend:
You can use these talking points to demonstrate the tangible benefits of attending the Global Supply Chain Marketing Summit.
Join us for the YEAR-LONG initiative with 4 Pillars of a Great Marketing Strategy To Make You Famous
Content
Development
Lead
Generation
Branding
SEO
Join us for the YEAR-LONG initiative with 4 Pillars of a Great Marketing Strategy To Make You Famous
- Content Development
- Lead Generation
- Branding
- SEO
Branding, Content Development, Lead Generation, SEO. As a marketing professional, you aim to increase sales and sustain a competitive advantage, but do you really accomplish this goal? Research shows that less than 10% of supply chain companies are known outside of their circle. The Global Supply Chain Marketing Summit initiative not only wants to help you understand, build, and improve your marketing strategy overall, but also impactfully plan how you will market for the next 12 months.
2024 Keynote Presenters
Russell Henneberry
Once you see this marketing framework, you won’t be able to unsee it.
Masterclass & Interactive Learning Lab: Design & Develop Your Winning Campaign
In this Masterclass, we will get clear on the only four objectives that matter in marketing, take a granular look at the New Customer Journey, and learn how to pinpoint marketing opportunities so you can move the needle for your organization. Once you see this marketing framework, you won’t be able to unsee it. You’ll discover that you can intentionally, predictably, and measurably drive awareness, leads, sales, and retention for your organization with this marketing approach.
Krista Neher
How strong is your online brand and how much could it be costing you if it’s not as good as it should be?
Masterclass & Interactive Learning Lab: SEO & Branding
Join me at the Global Supply Chain Marketing Summit, where I’ll tell you exactly how to think about your online brand and how to measure the impact that it has, whether it’s positive upside, or the opportunities you’re missing out on. Finally, we’ll explore what your online reputation looks like so you can find the exact opportunities to drive growth by building a stronger online presence. I can’t wait to see you there.
Melissa Taylor
Be the talk of the town…or at least the talk of the Supply Chain community…
Masterclass & Interactive Learning Lab: Content Development & Lead Generation
Be the talk of the town…or at least the talk of the Supply Chain community by curating engaging content that creates curiosity and sets you up as the thought leader in your sector of the industry. Create raving fans and a steady flow of new leads in your pipeline with an easy to execute framework for content creation and distribution. Have leads/new clients calling YOU!
- Learn the three main types of communication via content: (1) education and credibility, (2) leads and acquisition, and (3) for retention and loyalty.
- Leave with a solid ideas for Lead Generation using both online and offline engagement
- Learn Melissa’s signature Triple-E method for taking online contacts and connections into off-line sales
- Curate a 24 Month plan for your Content, looking at the different distribution channels and pinpointing which will be best for you and your business
- Find out which AI and tech systems can help make your contact distribution and curation streamlined and more effective.
Christina Daves
Stop being the world’s best kept secret!
Someone in the supply chain space is going to be the go-to media expert in that space. Why not your company? Now is your time to get famous in the supply chain!
Christina will take you through her proven process and show you all of the opportunities that are there to get your company’s name in the media about your area of supply chain expertise. Every person in the room has the ability to land in the media and Christina will show you step-by-step HOW to do that.
Class/Labs
2024 will deliver a classroom and working lab experience to help enhance the learning and application of the 4 Pillars (Content Development, Lead Generation, Branding and SEO)
Buyer’s Journey
In 2024 we will uncover the Buyer’s journey for your company’s products and services. We will help paint the story of how decisions are made and who is involved in that journey.
See for yourself why the 2024 supply chain marketing summit is one you didn’t want to miss!
It’s a summit where marketing executives at companies offering supply chain solutions get together to share ideas and gain invaluable knowledge about the best ways to market to the industry. It’s what is referred to in our industry as a SupplyChainNoBrainer.
Don’t miss the 2024 Global Supply Chain Marketing Summit!
Community Building by Networking
A series of unique networking sessions for marketing executives to meet and share ideas with colleagues at companies offering solutions in a wide range of supply chain disciplines, including planning and forecasting, visibility, data management, sourcing and procurement, AI, risk management, warehousing and inventory management, logistics and transportation services and more.
Supply Chain Executive Panel Discussions
Executives actively operating in all ends of supply chain management offering information about their own short- and long-term objectives, the kinds of solutions they seek and the messaging that catches their eye.
Keynote Marketing Speakers
Experienced Marketing Executives speaking about their own industry best practices and how you can incorporate them into your strategic supply chain marketing strategies.
Community Building by Networking
A series of unique networking sessions for marketing executives to meet and share ideas with colleagues at companies offering solutions in a wide range of supply chain disciplines, including planning and forecasting, visibility, data management, sourcing and procurement, AI, risk management, warehousing and inventory management, logistics and transportation services and more.
Supply Chain Executive Panel Discussions
Executives actively operating in all ends of supply chain management offering information about their own short- and long-term objectives, the kinds of solutions they seek and the messaging that catches their eye.
Keynote Marketing Speakers
Experienced Marketing Executives speaking about their own industry best practices and how you can incorporate them into your strategic supply chain marketing strategies.