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2024 Preliminary Agenda

WEDNESDAY, JUNE 5, 2024

START TIME (Eastern Time)

1:00 PM Arrival and Registration
3 – 3:30 PM Wave of Highlights
3:30 PM Day 1: Sunny Beginnings
3:45 PM Brain Opener
4:00 PM Game On!
4:30 PM Masterclass: Design & Develop Your Winning Campaign
5:30 PM Cocktails & Connections
6:30 PM Interactive Public Relations & Editorial Dinner
After Dinner Buyer’s Journey: Exploring Each Buyer’s Step
7:30 PM Game On!
8:00 PM Day 1: Moonrise Wrap-Up

THURSDAY, JUNE 6, 2024

7:30 AM Breakfast
8:20 AM Buyer’s Journey: Exploring Each Buyer’s Step
8:30 AM Day 2: Coastal Kick-Off
8:45 AM Interactive Learning Lab: Design & Develop Your Winning Campaign
9:45 AM Intermission
10:00 AM Supply Chain Executives Discussion Panel
10:40 AM Masterclass: Public Relations & Editorial
11:20 AM Lunch
11:50 AM Buyer’s Journey: Exploring Each Buyer’s Step
12:15 PM Masterclass & Interactive Learning Lab: SEO & Branding
1:45 PM Intermission
2:00 PM Marketing Mavericks: CMO Suppliers Panel
2:50 PM Table Tidal Talks (CMOs, Execs, Sponsors)
3:50 PM Game ON!
4:35 PM Buyer’s Journey: Exploring Each Buyer’s Step
4:45 PM Day 2: Evening Tide Wrap-Up
5:00 PM Seaside Solutions & Sunset Sips
6:00 PM Dinner

FRIDAY, JUNE 7, 2024

8:00 AM Breakfast
9:00 AM Day 3: Sunny Beginnings
9:15 AM Masterclass & Interactive Learning Lab: Content Development & Lead Generation
10:45 AM Buyer’s Journey Engagement Panel
11:30 AM Deal or No Deal | The Summies Awards Show (Must Be Present to WIN!)
12:00 PM Lunch, Setting Sail, and Creating Your Voyage Blueprint