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Upcoming Webinars

Episode 3 of 3

The Content Mistakes Everyone Makes and How The Best Avoid Them

Webinar

Wed, Jan 21, 2026
11:00 AM ET

REGISTER NOW!

Got content questions? Get real answers.

In this interactive session, our guest breaks down the biggest content marketing mistakes—and how to avoid them—while sharing insider strategies to help you build smarter, stronger content that wins in 2026 and beyond.

Bring your questions. Leave with a plan for content success.

 

What you will take away:

  1. Recognize which content is worth creating, and which isn’t
  2. Understand how much branding is too much branding in your content
  3. Analyze which data should inform your strategy, and which shouldn’t
  4. Apply the correct amount of promotion to each piece of content you create and more!
Register Now!
Bill McCoy

Melanie Deziel

Creative Systems Architect
MelanieDeziel.com

Don’t miss out on future Global Supply Chain Marketing Summit events!

Subscribe to our notification list and be the first to know about upcoming webinars & workshops. Join a community of industry leaders and stay ahead with the latest trends and insights.

Subscribe Now

On-Demand Webinars

Boost Engagement: Create These Winning Content Pieces Today!
Prove It! How to Build Trust with Strategic Content
FROM BOOTH TO BOTTOM LINE:  THE TRADESHOW WAKE-UP CALL FOR AUTOMATION MARKETERS
Online Branding – SEO for Supply Chain: What works in 2025 Ep #3
Online Branding: SEO for Supply Chain: What works in 2025 – EP #2
ONLINE BRANDING – A “HOW TO – BEST PRACTICES FOR SUCCESS”
Lead Gen 2025 – MAXIMIZING AI AND CONTENT CREATION TOOLS
What media opportunities you missed in 2024 and how to be featured in 2025
Why you weren’t in the media last year but your competitor was?
Create your SPARK and Victory ARC Stories – Ep 2 of 3
STOP BEING THE INDUSTRY’S BEST KEPT SECRET
LEAD GEN 2025 – Content Marketing Mirrors the Supply Chain – Episode 1 of 3

Join us for the YEAR-LONG initiative with 4 Pillars of a Great Marketing Strategy To Make You Famous

Content
Development

Lead
Generation

Branding
 

SEO
 

Public Relations and Editorial

Join us for the YEAR-LONG initiative with 4 Pillars of a Great Marketing Strategy To Make You Famous

  1. Content Development
  2. Lead Generation
  3. Branding
  4. SEO

Branding, Content Development, Lead Generation, SEO. As a marketing professional, you aim to increase sales and sustain a competitive advantage, but do you really accomplish this goal? Research shows that less than 10% of supply chain companies are known outside of their circle. The Global Supply Chain Marketing Summit initiative not only wants to help you understand, build, and improve your marketing strategy overall, but also impactfully plan how you will market for the next 12 months.

Testimonials

Andrew Pace
"I've been to trade shows for all sorts of industries over the years. There's nothing designed for marketing within the supply chain industry, which is in dire need of help. So, this is perfect."
Andrew Pace
Founder and President
☆☆☆☆☆
"I've been to trade shows for all sorts of industries over the years. There's nothing designed for marketing within the supply chain industry, which is in dire need of help. So, this is perfect."
Andrew Pace
Andrew Pace
Founder and President
Evelyn Cools
"What I'm really getting out of it is making sure that I am aligned with our marketing priorities. So, there's a lot of things that I think I should be doing, but that are being reinforced by the people speaking. I'm also getting a lot of new great ideas."
Evelyn Cools
Marketing Manager
☆☆☆☆☆
"What I'm really getting out of it is making sure that I am aligned with our marketing priorities. So, there's a lot of things that I think I should be doing, but that are being reinforced by the people speaking. I'm also getting a lot of new great ideas."
Evelyn Cools
Evelyn Cools
Marketing Manager
Stephanie Willett
"We're getting validation on what we've been talking about for quite a while. You know, I'm getting material and using that as gaining trust."
Stephanie Willett
Marketing Director, Oliver Wight Americas
☆☆☆☆☆
"We're getting validation on what we've been talking about for quite a while. You know, I'm getting material and using that as gaining trust."
Stephanie Willett
Stephanie Willett
Marketing Director, Oliver Wight Americas
Shannon Grimm
"So, by hearing the panelists today, those were my target buyers, those were my target personas, and I got to hear from them in an unsolicited way where they were themselves. They were just talking, and I got to get all those nuggets from them that I probably would have had to pay or search elsewhere, and I got that ...
Shannon Grimm
Marketing Manager, Jabil
☆☆☆☆☆
"So, by hearing the panelists today, those were my target buyers, those were my target personas, and I got to hear from them in an unsolicited way where they were themselves. They were just talking, and I got to get all those nuggets from them that I probably would have had to pay or search elsewhere, and I got that today."
Shannon Grimm
Shannon Grimm
Marketing Manager, Jabil
Tim Lowe
"We live in a world of disruptors and people that disrupted. My hope is today that we have people who are going to leave here and they're going to go through and say, "I refuse to be the one that's being disrupted. Instead, I'm going to go through and I'm going to disrupt my industry." It may be my surroundings ...
Tim Lowe
President, Lowes Foods
☆☆☆☆☆
"We live in a world of disruptors and people that disrupted. My hope is today that we have people who are going to leave here and they're going to go through and say, "I refuse to be the one that's being disrupted. Instead, I'm going to go through and I'm going to disrupt my industry." It may be my surroundings right next to me, but one way or the other, I'm going to go do something different."
Tim Lowe
Tim Lowe
President, Lowes Foods
Lauren Seigle
"It's a really cool experience to be in a room not just of marketers, but marketers in your industry. That doesn't happen often."
Lauren Seigle
Senior Marketing Programs Manager, TIVE
☆☆☆☆☆
"It's a really cool experience to be in a room not just of marketers, but marketers in your industry. That doesn't happen often."
Lauren Seigle
Lauren Seigle
Senior Marketing Programs Manager, TIVE
Frances Spencer
"I think connecting with other professional marketers in my industry and the side conversations I've had, and the people that I've met, has really been the most valuable part of the last two days."
Frances Spencer
Marketing Coordinator, Designed Conveyor Systems
☆☆☆☆☆
"I think connecting with other professional marketers in my industry and the side conversations I've had, and the people that I've met, has really been the most valuable part of the last two days."
Frances Spencer
Frances Spencer
Marketing Coordinator, Designed Conveyor Systems
Pablo Cussati
"One of the things I wanted to express to them is, know my business, understand who I am as a customer, and then figure out how you can solve my problems or solve my and understand how it fits into my strategy."
Pablo Cussati
Chief Operations Officer, CH Guenther
☆☆☆☆☆
"One of the things I wanted to express to them is, know my business, understand who I am as a customer, and then figure out how you can solve my problems or solve my and understand how it fits into my strategy."
Pablo Cussati
Pablo Cussati
Chief Operations Officer, CH Guenther
Sarah Clang
"It's really resonated with people. Knowledge on the panel has been awesome."
Sarah Clang
Senior Director of Logistics and Distribution, RG Barry Brands
☆☆☆☆☆
"It's really resonated with people. Knowledge on the panel has been awesome."
Sarah Clang
Sarah Clang
Senior Director of Logistics and Distribution, RG Barry Brands
Andrew Pace
"I've been to trade shows for all sorts of industries over the years. There's nothing designed for marketing within the supply chain industry, which is in dire need of help. So, this is perfect."
Andrew Pace
Founder and President
☆☆☆☆☆
"I've been to trade shows for all sorts of industries over the years. There's nothing designed for marketing within the supply chain industry, which is in dire need of help. So, this is perfect."
Andrew Pace
Andrew Pace
Founder and President
Evelyn Cools
"What I'm really getting out of it is making sure that I am aligned with our marketing priorities. So, there's a lot of things that I think I should be doing, but that are being reinforced by the people speaking. I'm also getting a lot of new great ideas."
Evelyn Cools
Marketing Manager
☆☆☆☆☆
"What I'm really getting out of it is making sure that I am aligned with our marketing priorities. So, there's a lot of things that I think I should be doing, but that are being reinforced by the people speaking. I'm also getting a lot of new great ideas."
Evelyn Cools
Evelyn Cools
Marketing Manager
Stephanie Willett
"We're getting validation on what we've been talking about for quite a while. You know, I'm getting material and using that as gaining trust."
Stephanie Willett
Marketing Director, Oliver Wight Americas
☆☆☆☆☆
"We're getting validation on what we've been talking about for quite a while. You know, I'm getting material and using that as gaining trust."
Stephanie Willett
Stephanie Willett
Marketing Director, Oliver Wight Americas
Shannon Grimm
"So, by hearing the panelists today, those were my target buyers, those were my target personas, and I got to hear from them in an unsolicited way where they were themselves. They were just talking, and I got to get all those nuggets from them that I probably would have had to pay or search elsewhere, and I got that ...
Shannon Grimm
Marketing Manager, Jabil
☆☆☆☆☆
"So, by hearing the panelists today, those were my target buyers, those were my target personas, and I got to hear from them in an unsolicited way where they were themselves. They were just talking, and I got to get all those nuggets from them that I probably would have had to pay or search elsewhere, and I got that today."
Shannon Grimm
Shannon Grimm
Marketing Manager, Jabil
Tim Lowe
"We live in a world of disruptors and people that disrupted. My hope is today that we have people who are going to leave here and they're going to go through and say, "I refuse to be the one that's being disrupted. Instead, I'm going to go through and I'm going to disrupt my industry." It may be my surroundings ...
Tim Lowe
President, Lowes Foods
☆☆☆☆☆
"We live in a world of disruptors and people that disrupted. My hope is today that we have people who are going to leave here and they're going to go through and say, "I refuse to be the one that's being disrupted. Instead, I'm going to go through and I'm going to disrupt my industry." It may be my surroundings right next to me, but one way or the other, I'm going to go do something different."
Tim Lowe
Tim Lowe
President, Lowes Foods

Jerry Keller

SupplyChainBrain, CEO/Owner

Expand and Cultivate Your Connections

From the Founder

The most important things to take away from a conference are useful and applicable information, face-to-face contacts with contemporaries with whom you can comfortably and safely exchange ideas to benefit both your businesses, and ongoing relationships and continuing programs to enhance your success, both in business and personally. This Summit gives you the collaboration and continuity to accomplish all these criteria!

In addition, this Summit offers you the opportunity to connect with the influencers and the visionaries of supply chain marketing; those making a profound difference in our space. You will become part of this exclusive cohort of marketing professionals to enhance discussions on the supply chain industry and where it’s going. You will walk away with an expanded community.

Jerry Keller

SupplyChainBrain, CEO/Owner

Expand and Cultivate Your Connections

From the Founder

The most important things to take away from a conference are useful and applicable information, face-to-face contacts with contemporaries with whom you can comfortably and safely exchange ideas to benefit both your businesses, and ongoing relationships and continuing programs to enhance your success, both in business and personally. This Summit gives you the collaboration and continuity to accomplish all these criteria!

In addition, this Summit offers you the opportunity to connect with the influencers and the visionaries of supply chain marketing; those making a profound difference in our space. You will become part of this exclusive cohort of marketing professionals to enhance discussions on the supply chain industry and where it’s going. You will walk away with an expanded community.