Standing out in today’s highly competitive and connected marketplace requires a marketing strategy based on the “Attract – Connect – Convert” framework, emphasizing how brands can build meaningful relationships utilizing today’s digital landscape. Learn how a strong content strategy mirrors a traditional Supply Chain: Turning raw ideas into impactful content that drives business growth and fosters long-term relationships. Beginning with Raw Materials, through Manufacturing, Quality Control and Logistics and Warehousing. We will dive into the 3 primary needs for content: Education & Credibility, Leads & Acquisition, and Retention & Loyalty. By implementing a content marketing strategy, supply chain companies can not only drive visibility but also influence industry conversations and position themselves as a leader. When you have the right message delivered at the right place and the right time, content marketing provides a vital connection between supply chain businesses and their clients, leading to stronger partnerships and sustained success.

What you will learn and takeaway:

1. How to use content to attract, connect, and convert prospects
2. Learn the 3 types of content to create (utilizing supply chain topics that are relevant)
3. See how to leverage content to stand out and shape the narrative about your industry and expertise