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KEYNOTE Videos

Does your content create credibility?

Christina Daves

Ralph Henderson praises Christina Daves expertise in PR and editorial content, highlighting her role as the closing keynote at the 2023 Global Supply Chain Marketing Summit and her return for the 2024 summit. He emphasizes the post-COVID surge in interest in supply chain topics, creating an opportunity for professionals to be featured in the media. Christina discusses the importance of being interviewed as earned media, building trust and credibility. She distinguishes PR from advertising, underscoring the need for an integrated approach. The conversation previews Christina’s 2024 summit participation, focusing on PR and editorial strategies for supply chain marketing success.

Lead generation to lead your revenue NOW!

Melissa Taylor

Ralph Henderson, organizer of the Global Supply Chain Marketing Summit, highlights the crucial link between lead generation, content development, and business growth. Featured speaker Melissa Taylor emphasizes trust-building through diverse content in the supply chain industry. The summit aims to support professionals with ongoing resources and community, anticipating a transformative 2024 for grassroots content development and prosperity.

Connecting the dots for an effective business development strategy to grow and exceed goals in 2024

Russ Henneberry

Ralph Henderson, organizer of the Global Supply Chain Marketing Summit, introduces Russ Henneberry, a seasoned marketing expert. They stress the importance of aligning promotional elements and discuss four universal marketing objectives: awareness, lead generation, sales, and retention. Emphasizing a holistic understanding, they advocate integrating tactics like content marketing and advertising. Henneberry previews his session on creating a comprehensive marketing plan, addressing the customer journey, obtaining funding, and garnering support. The summit aims to prepare supply chain marketers for success in 2024.

Your Brand is how they know you – They do know you, right?

Krista Neher

Ralph Henderson, organizer of the Global Supply Chain Marketing Summit, introduces branding and online strategy expert Krista Neher. Krista emphasizes that a strong brand serves as a guiding light, leading to consistent messaging, changed perceptions, and improved ROI. She stresses clarity on the brand’s core benefit for standing out in a competitive landscape. Shifting to the online domain, Krista highlights changing B2B buyer behavior and the trend of self-directed buyers. The summit aims to provide insights for supply chain marketing professionals to enhance branding and online strategies.